Boyaa Interactive Partnered up with 22 App Stores,
Releasing the Smart TV Game "Boyaa Board Games"
(18 November, 2015) Boyaa Interactive International Limited ("Boyaa Interactive" or the "Company", together with its subsidiaries, the "Group"; stock code: 0434), a leading online card and board game developer and operator in China, today announced that the Company launched a smart TV game product, "Boyaa Board Games", which integrates its star games together. "Boyaa Board Games", integrating four quality games, namely Boyaa Fight the Landlord, Boyaa Sichuan Mahjong, Boyaa Chinese Chess and Boyaa Texas Hold’em, would be launched in 22 app stores in the smart television sector including Tmall Box, Skyworth Coocaa, Hisense TV and Letv TV. In addition, all games are integrated in one access.
The series of Boyaa smart TV games is easy to play, convenient, and strongly interactive, which is attractive to players of different age groups. Family members can join the games together to share happiness, which matches with the Company’s vision of "Share Happiness Anywhere". Since this year, Boyaa Interactive is launching the TV game version of its most popular games, aiming at developing the potential of domestic players and grasping the development opportunities in the TV game industry.
Mr. Zhang Wei, Chairman of the Board, Executive Director and CEO of Boyaa Interactive, expressed, "With the gradual popularity of smart TV in China, the TV game industry is embracing unprecedented opportunities of development. Since this year, Boyaa Interactive is launching the TV game version of its most popular games, devoting to bringing happiness to all kinds of people while they conduct intelligent interaction through TVs. In the future, the Group will continue to enhance its portfolio of card and board games, further improve its technology, and optimize in-game functions, so as to greatly satisfy players’ game experience and provide more quality games for players in the smart television sector."